From Tradition to Treatment: The Ritual That Inspired Rice & Shine
Discover the timeless secret of rice water. A simple ritual for softer, more balanced hair—made to fit effortlessly into your daily routine.
We began with capsules that broke boundaries. Now, we're returning to something that’s always been here — a haircare ritual as old as time, and just as essential.
There’s something grounding about rice.
It’s simple, familiar, and quietly powerful. For generations, rice water has been part of daily rituals — poured, soaked, rinsed — used to care for the body in ways that never needed explanation.
Rice & Shine was born from that same philosophy: care that feels natural, rooted, and nourishing. A leave-in conditioner spray inspired by old-world rituals, reimagined for how we live now. No drama, just a gentle, thoughtful step in your hair routine.
A Ritual Rooted in Time
Long before we had names for split ends or moisture barriers, people were turning to rice. When soaked, rice releases a starchy water rich in amino acids, minerals, and gentle strengtheners — elements that bring softness and vitality to hair in a way that feels earned, not engineered.
Rice & Shine carries that tradition forward — not by replicating the past, but by honoring it. We took the essence of rice water and worked it into a light, daily mist that brings a quiet kind of care to your strands.
Haircare That Meets You Where You Are
This isn’t about quick fixes or empty promises.
It’s designed to fit seamlessly into your daily routine—whether you air dry, curl, braid, or simply brush and go. Whether your hair is sun-warmed, freshly washed, or somewhere in between.
Just a few sprays, and your hair feels softer and more balanced, ready for whatever the day brings.
A Daily Ritual Worth Returning To
Hair care doesn’t have to be complicated. Sometimes the best kind of nourishment is the kind that asks nothing from you — no big routine, no reset, no need to fix what isn’t broken.
Rice & Shine is that kind of care. A moment of quiet. A small, beautiful habit that becomes second nature. Because taking care of your hair should feel just as natural as breathing in, and letting go.
