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KERATIN 101

KERATIN 101

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One of the most powerful and efficient ways to strengthen over-styled, frizzy locks, professional keratin treatments give your blowout that magazine-worthy gloss without all the pulling, ironing, or crying.

Below, we explain exactly how this protein became so popular, and what you should know about it before incorporating it into your regular beauty routine.

What is keratin?

Keratin is a structural protein that makes up your hair, skin, and nails. Because it’s resistant to scratching and tearing, keratin helps serve as a protective outer coating, shielding cells in lower layers from damage, humidity, and environmental toxins.

What does keratin do?

As we age, we gradually lose some of the keratin that keeps our hair looking smooth and silky as children. During a professional keratin treatment, a stylist will inject the porous sections of your hair with a solution containing keratin so that your hair as a chance to absorb the protein.

He’ll finish off with a flat iron to seal in the solution fully. You’ll have to wait at least 72 hours to wash your hair out, but once you do, it will be far more manageable, especially if your hair is naturally curly or wavy. The keratin won’t actually change the structure of your hair; rather, it will help repair the cuticle layer, strengthening the barrier between your hair and the outside environment.

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How much keratin do I need?

If you’re getting a professional treatment, your stylist will mix together a solution for you based on your unique concerns. Speak to your stylist about new, more natural, formaldehyde-free keratin treatments available at select locations. A formaldehyde-free version may not tame a head of curls, but it will be better for your health.

How can I incorporate keratin into my haircare routine?

Salon-style keratin treatments last approximately six months, assuming you use a gentle, sulfate-free shampoo. However, you’ll also come across shampoos and conditioners made with keratin.

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If you don’t want to splurge for a full treatment, you can opt instead for a serum, mask, or conditioner that smooths down the overlapping cells that make up each strand of hair. These don’t penetrate your hair as deeply as salon treatments do, but they will help improve the look of split ends and prevent further damage from occurring.

JUST LAUNCHED: NEW GREEN COCO HAIR MASK

Turn that lifeless hair into luscious locks that will leave everyone green with envy! Introducing our new Green Coco Hair Mask, your new go-to hair care essential. Benefits So what are the benefits? This bi-weekly treatment is clinically proven to boost shine, manageability and improve long-term hair health. It is designed to work on all hair types, and is safe for color treated, keratin treated, chemically-treated, AND relaxed hair… It’s just that good! How Does It Work? After shampooing, apply a generous amount and massage into damp hair. You want your hair to still be wet, but not too wet where you’re leaving a puddle on your bathroom floor. Focus on the midsection of your hair to your ends, and leave it in for 5-10 minutes, depending on your hair type. Designed to be used once a week to help improve your hair's manageability, the antioxidant-rich formula restores essential moisture and hydration to dry, brittle, colored, or over-processed hair. Not only that, but the treatment also reduces frizz, strengthens hair and adds shine… wow, we really went above and beyond with this one! What’s in it? Made with only the best super greens, and 100% Vegan, the Green Coco Hair Mask is made from Avocado, Coconut Oil, Green Tea Extract and Hydrolyzed Vegetable Protein. Now, you’re probably wondering, “What will these super greens do for my hair?”. Well, here’s the 411: Avocado & Coconut Oil: Repairs Nourishes and repairs the hair, Avocado and Coconut Oil will leave your hair looking and feeling restored and rejuvenated. Green Tea Extract: Soothes Not just a healthy beverage! Green tea extract has been shown to promote healthy hair growth, soothe inflammation and leave your hair smooth and shiny. Hydrolyzed Vegetable Protein: Hydrates Hydrolyzed Vegetable Protein mimics the composition of hydrolyzed keratin to provide a sustainable, effective solution to hydrate and soften hair. Questions we know you’ll want to ask Not only do we make killer hair care, we’re also secretly mind readers (shh, don’t tell anyone!). So, here are 3 questions we’re sure you’re dying to ask, and 3 answers that we think will do the trick! Does it work on all hair types? Yes! The Green Coco Hair Mask is designed to work on all hair types… Straight, wavy, curly and coily! Is the packaging eco-friendly? Yes! The packaging is 100% Recyclable and made from a combination of PCR (post consumer resin) and recycled plastic. Are you sure it’s safe for my hair? Yes! The Green Coco Mask is designed to work on all hair types, and is safe for Color treated, keratin treated, chemically-treated, and relaxed hair. If you have any more questions that our physic powers seem to have missed, you can chat to us anytime on our Instagram, Facebook, or contact us through our Contact Page on Remiliahair.com. Happy Hair Masking!

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